T-SERIES TO VENTURE INTO WEB-SERIES PRODUCTION

After producing films and music in all genres, T-Series is set to create web shows for OTT platforms…

Music label and film studio T-Series is venturing into web-series production for over-the-top (OTT) platforms. The company will be producing content across genres to appeal to all customers.

Bhushan Kumar, chairman and managing director, T-Series, said, “We at T-Series have always believed in the power of stories, be it through the music we make or the films we produce. Taking forward this very ideology, we are ecstatic to now foray into producing web-shows with powerhouse content makers such as Aanand L Rai, Anubhav Sinha, Nikhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S Varma (The Family Man), Mikhil Musale (Made In China), Soumendra Padhi (Jamtara) among several more stalwarts. Through this we aim at offering fresh, original and exclusive stories tailored for our viewers across the globe.”

“With this expansion, we aim at creating ‘binge-worthy’ content that will cater to new audiences and will include tapping new markets. We are thrilled to diversify and become a creative hub for producing music, films and web shows. With the recent budget announcement by our Financial Minister, there is great progress in the pipeline with the 5G spectrum expansion. It has been projected that Rural India will be connected via optic fibres by the year 2025 and this essentially means that the internet will be easily and cost effectively available which surely is a great boost to the world of OTT and content creators all over. The OTT audience will expand exponentially,” he added.

-       Brandequity ET