BRAND LOGO – DEFINITION, IMPORTANCE AND EXAMPLES

What is Brand Logo?

Definition: A brand logo is a symbol or image or drawing that represents a company or organization, or person that is used for optimizing brand presence, reach, and recognition. A logo design process of a brand is one of the primary steps that a brand takes for its branding purposes.

A brand logo is a symbol, emblem, graphic mark, stylized name, or drawing, or the combination of all used by a company to mark its brand’s identity. It reflects the value of your brand. It helps the customers to identify and remember the product and quality of the brand.

Brand logos are essential in the branding process. The quality of a brand logo can affect the sales of the company. Therefore, a logo should be good by nature. Good brand logos are a logo that a consumer can memorize quickly and differentiate a brand from another’s brand.

Brand logos can be purely typographic where it constitutes only the letters of the name in the logo. On the other side, a symbol or design can also constitute part of a company’s brand logo. It is ultimately the choice of the company to decide on the type of its logo.

Importance of a Good Brand Logo Design

If a company thinks that the quality of its brand logo does not matter to the growth and popularity of the brand, then it is high time to change its thoughts. It is true that a consumer mainly focuses on the quality of the product, but the logo is the first thing that a prospect can encounter with.

If the company logo is not memorable and similar to another brand, then the company may face lower sales even after delivering a good quality product. Due to this reason, a good brand logo is focused on by companies. The importance of a good company logo is highlighted with the following points:

1. Grabs Attention of People

There are hundreds of products in the market that provides similar features at affordable prices. With this competition in the market, it is difficult to grab attention towards a company’s brand. This is where the brand logo helps.

Brand logos can quickly draw people’s attention and will indirectly communicate the values of the brand.

2. Leaves a Strong First Impression

It is the first introduction of a company’s brand with the consumers. If it is designed well, it can draw new customers to the brand’s product. A good brand logo will pique the curiosity of a prospective customer to know better about the brand. It can help a company to have a solid first impression and to build trust among the customers.

3. Foundation of Brand Identity

It is the foundation of a company’s brand. The colors, design, and symbols of the brand logo can tell the story of a company and help communicate emotions to the consumers.

4. Differentiates a brand from other brands

It tells a consumer that why a brand is different from another brand. There are many brands available in the market. Due to this, a consumer uses a company logo to differentiate a brand from another brand. A logo conveys the values of a brand. Therefore, a company logo should be so that a consumer can easily differentiate it from others.

5. Increases Brand Loyalty

When a company provides a quality product to the consumer, a consumer wishes to make repeated purchases. So, if a company logo is excellent and memorable, then the consumer will make a repeated purchase of your brand. A customer experience gets directly associated with the brand logo. It will help a company to bring the consumers again and again.

Tips to Make a Logo for your Brand

It is essential to have a good logo for a company’s product. But, is it easy to build a good logo for a company? Well, to some extent, Yes, it isn’t easy to make a good brand logo. Many companies outsource the branding process to have maintained better branding in the market. So, it is not easy to design a perfect logo for a company.

Here are some of the tips for designing a good logo for your brand:

1. Understand your brand carefully

In the brainstorming process of designing a logo for the brand, a company should first understand the brand carefully. What are the values of the brand? What does a company want to convey? Find answers to some questions like this. Check out some websites like Nice that can give some inspiration for designing a logo for the brand.

2. Be unique in the designing process

Ensure that the brand logo should not be similar to that of any other brand. Be unique and design a brand logo that can communicate the values easily to the customers. Think out-of-the-box and finalize a design that can draw the attention of people.

3. Pick the colors that can draw attention

The color of the logo is the most important thing. The colors should be bright and bold. It is so because bold and bright colors can draw the attention of the consumers more efficiently. A designer should know that every color has a different implication. So, choose a color that can best suit the finalized design.

4. Easy and Flexible

The logo of a brand should be simple, easy, and flexible. Don’t finalize a logo that needs analysis and will take a lot of time for understanding. Make sure that the company logo will appear the same on all the devices. The quality and appearance of the logo should not get deteriorated with the change in the device.

5. Make use of Online resources and tools

Instead of outsourcing this process, a company can use online resources and tools for designing a good logo for the brand. This logo helps the company in designing and finalizing the same.

5 Free Logo Maker to make Amazing Brand Logos

There are some fantastic free tools available for a company that can help design and provides a brand logo for its products. The top 5 Free tools that are available for a company for effective logo design are:

1. Free Logo Design

Free logo design is a logo generator platform that allows companies to create a logo of their own and use it for their business. A company will get graphics and some unique designs recommended as per the brand values and product to customize your logo.

2. Logomakr

Logomakr is another free online logo maker platform with existing templates that can be used by a company to design a logo of the company. You may opt for this to make your own logo from different logo designs.

3. Canva

Canva is one of the most popular platforms that bloggers and graphic designers use to create high-quality images. A company can use it to create a unique and well-defined brand logo. You can download your logo by customizing a logo for your business from different logo files.

4. GraphicSprings

GraphicSprings is another free platform that a company can use to build a unique and custom logo. A company can use graphic designs and templates for designing a professional logo.

5. Designimo

Designimo is also a logo creator platform to create your own logo that can help a company to build logos. But it can ask for payment once the design is complete. But a company can use the tools to design the logo for free.

10 Examples of Most Popular Brand Logos

1. Coca Cola

The brand logo of Coca-Cola is one of the most renowned logos in the world. The appealing combination of red and white quickly draws attention.

The white in the logo expresses youth, optimism, innocence, excellence, and purity while red represents passion, power, strength, energy, and love.

2. Apple

The bitten Apple is one of the most talked-about and trusted symbols in the software industry. This brand logo has become the synonym of style, innovation, and reliability.

Apple logo symbolizes knowledge as it is related to the falling fruit that led Isaac Newton to discover the gravity concept.

3. Amazon

Amazon has the most creative brand logo. It represents and communicates the message that Amazon sells everything that is from A to Z.

The arrow in the Amazon logo represents the smile that a consumer might experience after shopping with an Amazon website or App.

4. Facebook

The combination of blue and white color in the brand logo is appealing to the users. The small F symbol on the logo represents the brand Facebook.

It also symbolizes connecting friends plus as per a GIF going viral on social media platforms, the tiny F symbol is used for representing the addiction of millions of FB users around the world.

5. Walmart

Every element of the Walmart logo represents something. The shape of the logo represents friendliness and a casual appearance.

The blue color of the Walmart brand logo represents reliability, while the yellow color is associated with the promise and basic nature. Plus, the font of the Walmart symbol is used in pulling in the complete attention of people.

6. Mercedes

The Three-Pointed Star in the center of the silver circle represents the strength and power of the engine of this automobile.

The silver circle with a Three-Pointed Star is associated with the strength and prevalence of Daimler engines on the land, in the air, and on the sea.

7. Microsoft

The combination of red, green, blue, and yellow colors in the Microsoft logo represents the quality and innovation in technology.

Microsoft logo is related to a symbol that allows people access to the world of technology by using something like “Windows.”

8. Disney

The brand logo of Disney represents the joy and creativity experienced by children. It is a renowned symbol that symbolizes childhood fun and entertainment.

The Walt Disney logo is associated with the magic of this great creator.

9. Toyota

The three overlapping Ellipses in the Toyota logo represent the unification of the hearts of its customers and the heart of Toyota products.

The space in the background represents the technological advancements in Toyota.

10. Google

In 1998, Larry Page designed a computerized version of the Google letters with the help of the free graphics program GIMP. In the words of Ruth Kedar (graphic designer who developed the now-famous logo)- “We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn’t follow the rules.”

Google changed its logo design so many times, and recently it changed on September 1, 2015, when Google introduced a “new logo and identity family” for working across different devices.

Brand Logo Wrap Up!

On the concluding note, it is obvious that the logo design of a brand is a visual symbol that is used for immediate recognition of a brand, company, product, or organization.

A brand logo is one of the valuable properties of a company that also acts as an integral part of its brand identity.

So, what are your thoughts about the importance of brand logos? Share your opinion with us in the comment section below.

-       marketing91